Clay Craft Group diversifies into furniture segment

India’s leading multi facility manufacturer and retailer of fine bone china and premium plastic crockery maker, Clay Craft Group has announced the diversification into Furniture Industry. Group has entered into retailing of moulded furniture through its existing pan India network. Under Crown Craft brand name, the group has started manufacturing moulded plastic chairs, tables and gradually it will increase its products basket.

Crown Craft India, the group company, is already manufacturing and retailing the premium plastic crockery since 2009. Its product range includes premium plastic tableware, Bathware, Thermoware, Storage and Pet Bottle used in a household.

On the strategic move, Rajesh Agarwal, Managing Director, Clay Craft Group, says, “We always have been fascinating about giving value to our customers in terms of increasing their lifestyle and conformability offering into their budgets. Being a renowned brand, Clay Craft, we found opportunity in the area of branded furniture segment. For the parallel growth of other group company, Crown Craft India, we have added a production line of moulded furniture at our Jaipur plant. We are going to utilise our existing pan India network to market our new offerings.”

Organised furniture segment is believed to be grown by 35% year on year. Currently this segment is scattered and some 70% of the market size is occupied by an unorganised industry players. This includes modular furniture made out of wood, stainless steel and plastics. The market size is estimated nearly of 81,000 crore as per the industry sources. The plastic furniture called as plastic moulded furniture is gradually growing its size due to economical offerings comparing to wooden and stainless steel.

Agarwal further added, “By the end of 2014, we are planning to bring our moulded plastic furniture range into Rajasthan, Punjab, Madhya Pradesh, Delhi, Haryana, Chandigarh, Uttar Pradesh, Uttaranchal and Kashmir through our distributors network. This will help to understand the preferences of customers and gradually we will increase our footprint towards other states.”
Clay Craft Group’s core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnership with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, HomeShop 18, etc. Company’s esteemed corporate clients include –Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi, Wipro, Tapri Tea House and many more. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.



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