Trends in Tableware


With unconventional cups and plates finding their way to the dinner table, evolving trends in the world of tableware have become the latest ‘in’ thing amongst today’s interior and crockery lovers. The symmetrically white, Fine China plates have been usurped by mismatched color schemes and eclectic designs.

So here are the Top 3 Trends in Tableware designed by Clay Craft that have transformed the whole definition of this industry:

Your Kitchenette is now an Art Gallery

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With bizarre, hand-painted crockery hanging asymmetrically here and there in your kitchen, you cook more passionately. Place setting artistry ranges from vintage styles to zoological prints to the authentic tie and dye effect.

Bye-Bye Traditional Shapes

Gone are the days when the orthodox round shaped plates and standard tea cups were both easy-to-make and easy-to-sell. The advent of offbeat shapes such as oval, rectangular, triangular, square and randomly shaped dishes have set their way from boutiques and personalized tableware stores to mass market retailers. Uneven edges, wrinkled texture and eccentric forms are visually arresting and definitely a show-stealer.


Varied Color Themes


Crockery has become as significant as a hot dish on the menu. Your guests could be more thrilled with your unique tableware collection than that cliché pasta you cook every time. As for yourself, your tea would taste better in a traditionally designed, but contemporarily colored ‘chaiwala’ cup-set designed here at Clay Craft, than those long-established white cups.


Clay Craft Group diversifies into furniture segment

India’s leading multi facility manufacturer and retailer of fine bone china and premium plastic crockery maker, Clay Craft Group has announced the diversification into Furniture Industry. Group has entered into retailing of moulded furniture through its existing pan India network. Under Crown Craft brand name, the group has started manufacturing moulded plastic chairs, tables and gradually it will increase its products basket.

Crown Craft India, the group company, is already manufacturing and retailing the premium plastic crockery since 2009. Its product range includes premium plastic tableware, Bathware, Thermoware, Storage and Pet Bottle used in a household.

On the strategic move, Rajesh Agarwal, Managing Director, Clay Craft Group, says, “We always have been fascinating about giving value to our customers in terms of increasing their lifestyle and conformability offering into their budgets. Being a renowned brand, Clay Craft, we found opportunity in the area of branded furniture segment. For the parallel growth of other group company, Crown Craft India, we have added a production line of moulded furniture at our Jaipur plant. We are going to utilise our existing pan India network to market our new offerings.”

Organised furniture segment is believed to be grown by 35% year on year. Currently this segment is scattered and some 70% of the market size is occupied by an unorganised industry players. This includes modular furniture made out of wood, stainless steel and plastics. The market size is estimated nearly of 81,000 crore as per the industry sources. The plastic furniture called as plastic moulded furniture is gradually growing its size due to economical offerings comparing to wooden and stainless steel.

Agarwal further added, “By the end of 2014, we are planning to bring our moulded plastic furniture range into Rajasthan, Punjab, Madhya Pradesh, Delhi, Haryana, Chandigarh, Uttar Pradesh, Uttaranchal and Kashmir through our distributors network. This will help to understand the preferences of customers and gradually we will increase our footprint towards other states.”
Clay Craft Group’s core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnership with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, HomeShop 18, etc. Company’s esteemed corporate clients include –Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi, Wipro, Tapri Tea House and many more. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.